There’s one thing that makes us very happy, and you know what that is? FREE STUFF! It makes us smile and do a happy dance. Imagine our delight when we found out that VisionDirect is celebrating the opening of its world-first store in the heart of Melbourne, with a MASSIVE giveaway of 100 pairs of designer frames and lenses!

VisionDirect is known for its world-leading catalogue of high end designer products, both in-store and online, including Marc Jacobs, Garret Leight, Calvin Klein, Mont Blanc and Porsche Design to name a few.

As if that wasn’t enough, it’s also giving away FREE COFFEE from the guys over at St Ali! #WINNING

To redeem the amazing offer, all customers need to do is be one of the first 100 customers to come into the store and book an eye test with Vison Direct’s in-house Optometrist on one of the promotion dates (26-30th June 2018) (Valid Medicare card is required).

2018 is not only the year that takes its leap offline, into what is arguably the fashion capital of Australia; Melbourne Vision Direct is also celebrating its 10th anniversary operating as an international business. The store will echo the offering of the high-quality products that are available online, with the added bonus that customers can try on the styles and see how they look in real life.

In a nod to community spirit, Aussie-founded Vision Direct has partnered with Melbourne local optometrist; Chester Eyewear to manage its flagship store; an Australian family-run business offering the highest attention to detail in eye care and luxury, quality frames. Co-founders Jessica and Sam Chester have been recognised for working closely with their local communities Hawthorn East, Glen Iris and Balaclava offering complementary eye test and frame and lens prescription if required to homeless children in partnership with the lighthouse foundation – which is currently offering a 4-to-1 incentive for all donations made in the next two months.

From eye testing and examinations by qualified opticians, to shopping for luxury designer brands, The Vision Direct Optical Centre will be a one-stop-showroom, offering customers offline services with the same unbeatable, online prices. The 90-square metre space, located on Bourke Street boasts an optimised store design inspired by the customer’s eyewear solution journey from start to finish. is an Australian founded company established in 2008. It has gone from strength to strength and ten years on, has the largest online collection of designer eyewear in the world. is giving away 100 Free premium acetate frames and prescription lenses (*in-store only, conditions apply) from 26th June 2018 until 30th June 2018 (or until stocks run out).

To take advantage of this awesome offer simply head to:


Vision Direct Optical Centre

Shop 3
535-555 Bourke St
VIC 3000

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