Emporium Melbourne – THE PLAYGROUND of This Year’s MSFW


Fashion is about having fun and Emporium Melbourne is the playground this Melbourne Spring Fashion Week. During the “Shop The City” weekend of 28-30 August, every level in Emporium will be transformed and offer incredibly unique activations on each level for shoppers to “consume”!


LG – Whiskey+Whiskers 


With an unbeatable range of premium men’s fashion label from Australian owned Calibre to International luxury brand Emporio Armani under its roof ,Emporium is truly an expert on modern men’s style. During the Shop The City launch weekend, blokes will not be left-out. Whiskey+Whiskers will offer sampling and beard trims. Guys, it is your time to put your best face forward for spring!


G – Giant Ball Pit Photo-booth 


Miss all the great time you had in a ball pit when you were a child or have you always wanted your Australia Next Top Model photoshoot moment? Emporium will realise both your dreams this Spring Fashion Week! Step into the ball pit and create your own fashion moment! Your followers on social media will sure double tap!


G – Huge Neon Fashion Playground Art Installation …WITH PRIZE DROPS


No playground is complete without a jungle gym. What’s better than seeing a jungle gym in the middle of the largest Australian designer precinct? A Huge Neon Art jungle gymIf that still isn’t enough to WOW you, there will be prize drops of latest Spring Summer arrivals coming down the slide every hour!


L1 – Beauty Heaven


Hair & Beauty Bar, Make-up retouching, coloured contact lens trails, hair braiding… ladies, this level is all about you! Need a new look to go with the latest Spring/Summer piece your just purchased in Emporium? Start your makeover straightaway!  New hair, new make up and even new coloured eyes! Nothing can not be done with our beauty experts.



L2 – Brown’s Brother Prosecco Towers & MSFW Untamed Garden Photo-booth


What makes a great party for us adults these days? A lot of drinks & a photo-booth. Level 2 is where the party is! After getting your hair/makeup done or your beard trimmed, it is time to get drinking & mingling! MSFW Untamed Garden Photo-booth will capture unforgettable moments shared between you and your best mates that you will all look back and laugh with joy!


L3 – Live Music Entertainment 

The fun is not ending just yet! Now you are all dressed up and feeling great, there is only one more thing you need – Music! Level 3 will offer LIVE music – you will be dancing your way to the best spring you have ever had.


With so much exciting activities that cater everyone’s need, Emporium Melbourne is truly THE PLAYGROUND of this year’s Melbourne Spring Fashion Week!

About The Author

Lisa Hollinshead
Editor & Director

Boss lady over here at Social 101. Lover of all things that inspire creativity, individuality and happiness! Former party gal, now mama to a beautiful baby boy!

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